Being a sustainable business has been at the core of what we do from the very beginning. As souls of an outdoors lifestyle doing business the right way is far bigger than just what we do, and we want to be an influence in the supply chain to drive continuous improvement.

The last mile will always be a challenge for any business that delivers parcels, but we work hard with our courier and logistics partners to challenge and strive for the most ecological solutions possible.  We control everything we can control, and we influence what we influence, and we push further and work harder each day.

Our journey was levelled up in 2018 when we were challenged by our client BSkyB to ensure the Team Sky Cycling Team eCommerce store that we ran would be entirely plastic free.  We only had to make a few small changes, but we did and we have stuck with them ever since.  This was the year Geraint Thomas won the Tour de France in a special Ocean Rescue Jersey with a Killer Whale on the back, which was also one of our best selling products that year.  It demonstrates how important it is to work with partners that can pivot and adapt, and the results and the long term impact will forever be significant. We even supplied the team’s winners t-shirts on an eco-friendly organic cotton base with just a few days notice that year, and it’s little actions like that which show how we are far more than an eCommerce partner.